Every time I browse BiddingForGood.com, it has more and more to offer bidders in their quest to support a good cause.
Aside from its growing list of charitable online auctions and countless items up for bid, have you harnessed its latest personalization features? One of particular interest to me is: Local Auctions.
BiddingForGood’s personalization features go way [...]

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There’s a sobering article in today’s Florida Sun Sentinel about a local NPO whose fundraising efforts have been investigated…….

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PTAs across the country are demanding that their fundraising efforts cut down on waste and teach students how to be more environmentally friendly.

Entrepreneurs such as Green Students and Greenraising are working to reflect this trend by creating organic products including bath soaps, reusable water bottles, lunch kits and recycled wrapping paper.

But when you stop and think about it, what could be more “green” than an online fundraising auction?

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We did a survey earlier this summer to auction chairs who had completed a winter/spring auction to get a sense of how the economy was affecting auction fundraising.

The biggest impact appears to be in the item acquisition side with almost half of the respondents signaling that commercial item donors are getting much more demanding looking for increased marketing benefits. With that as a backdrop, here are five things to keep in mind when building your auction catalogue:

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Over the years I’ve noticed a fad that seems to be growing: theme auctions with an artistic twist. What exactly is a theme auction with an artist twist? It can be anything from masks, boots, staplers, violins, globes, skate boards… the sky’s the limit!

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Joe Bidder sees an item. He wants the item.

As he is about to place a bid, he notices that it’s available to “Buy Now” at a price slightly over value. Which option should he choose?

There’s been a lot of talk recently about the application of the Buy Now feature in a charitable online auction. Should it be applied only to certain items, in order to attain a fixed profit?

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As consumers continue to struggle under declining inflation adjusted wages reflecting increased food and energy bills fundraising auctions are facing continued headwinds. Auctions for the most part draw from consumer discretionary spending (as opposed to charitable giving). Its one of the only ways non-profits and schools are able to extract dollars from this area of consumer budgets.

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There’s an old adage that states: “Luck is when preparation meets opportunity.” As serendipitous as luck can be, it’s no replacement to good ‘ol preparation and discipline.

The Sales Team with whom I work at cMarket continually hears lesser-known tips and tricks of the online auction trade that could greatly benefit those who are getting ready to enter the world of online fundraising. Allow me to share their insights…

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