We’re fast approaching the holiday season. This is important for one key reason- fundraising auctions primarily tap into discretionary spending budgets vs. charitable giving. Three ways to take advantatge of this timing;

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A new survey by The Conference Board and the research firm TNS shows that planned online holiday spending will be up 9 percent from last year, to $42.5 billion. According to that survey, 36 percent of people polled said they planned to spend $100 to $499 online this holiday season.

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cMarket/BiddingForGood, the leading online auction platform solely for organizations engaged in fundraising for nonprofit causes, announced today that Celebrity (Ellen DeGeneres and Eva Longoria) Wedding Planner, Mindy Weiss, is auctioning off an Exclusive Package with proceeds going to the Muscular Dystrophy Association, in conjunction with the 44th Annual Jerry Lewis Telethon broadcasting on Sept 6th and Sept 7th. The BiddingForGood auction will start on Sept 1st and will end Sept 15th.

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cMarket/BiddingForGood, the leading online auction platform connecting charity auctions, consumers, and commercial item donors, has successfully implemented their interactive Auction Item Request System (AIRS) to companies to manage item donor programs. This system allows for item requests to be handled directly through the company’s website, with significantly reduced administrative resources, all while giving a professional experience to the item donor. AIRS offers benefits such as good community relations, professionalism, and a tracking service bound to help a company’s bottom line.

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BiddingForGood, the leading online fundraising auction platform connecting charity auctions, consumers, and commercial item donors, already boast some “A list” luxury brands including LVI/Thomas Cook, DKNY Jeans, Reebok Outlets, Kimpton Hotels and The Taj Hotel. Items from these brands are placed within a program that is enriched with measureable ROI. “Because online charity auctions reach affluent consumers through their trusted causes just as they are making discretionary purchasing decisions, they are a highly measureable and experiential marketing channel”, says BiddingForGood CEO, Jon Carson. The “experiential marketing” program allows hundreds of thousands of affluent consumers to experience a brand with an average person spending over 30 seconds on a specially built microsite.

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It should be a surprise to nobody that securing items has never been harder in an economy where almost every hotel, restaurant, and merchant is down year over year. With less items to be had the competitive intensity is up. What to do?
Transform your “ask” from a charitable donation to a marketing ROI. Fundraising auctions have [...]

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It’s a tough economy out there, and local hotels, restaurants and other businesses that you depend on for donations to your auction catalog are feeling the pinch too.  With fewer paying customers, they have more capacity, and as a result, fewer dollars for marketing.  At the same time, more and more cause groups are coming [...]

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A little over a year ago we embarked on a program that we call Product Placement where we approached merchants on behalf of charities with a proposal that they would donate hundreds of items in exchange for a strong marketing ROI.  In essence we said, ‘don’t do this just to be charitable- do this because you [...]

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Up Close and Local is a phrase used to describe auction items of highly personal – and often priceless – appeal to local communities.

These types of items generate lots of excitement… and even more bidding activity! With a few special requests to the right folks, Up Close and Local catalog items can make all the difference to your auction’s bottom line.

Schools are perfect ecosystems for these items. Here’s a roundup of 25 popular Up Close and Local Items – and Item Descriptions – for K-12 Schools. What would they be worth to your community?

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Do you think it’s true that only 7 degrees of separation divides each and every one of us? Consider this concept when seeking auction items, and use every connection possible!

The Broadway Cares/Equity Fights AIDS (BC/EFA) online auction was able to get some highly unique “up close and local” theater-inspired donations…simply by drawing upon their talents, resources, and community members. Some wicked good items they acquired include:

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