A new survey by The Conference Board and the research firm TNS shows that planned online holiday spending will be up 9 percent from last year, to $42.5 billion. According to that survey, 36 percent of people polled said they planned to spend $100 to $499 online this holiday season.

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It is well known that travel items are of the most sought items when it comes to fundraising auctions. In order to maximize your fundraising revenue, try to find unique travel experiences and/or all inclusive travel packages. I find that when bidding on travel in efforts to raise funds, people bid because they want to support a cause, are getting a great deal, or are getting a truly unique experience that can’t be found or purchased anywhere else.

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cMarket/BiddingForGood, the leading online auction platform solely for organizations engaged in fundraising for nonprofit causes, announced today that Celebrity (Ellen DeGeneres and Eva Longoria) Wedding Planner, Mindy Weiss, is auctioning off an Exclusive Package with proceeds going to the Muscular Dystrophy Association, in conjunction with the 44th Annual Jerry Lewis Telethon broadcasting on Sept 6th and Sept 7th. The BiddingForGood auction will start on Sept 1st and will end Sept 15th.

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BiddingForGood, the leading online fundraising auction platform connecting charity auctions, consumers, and commercial item donors, already boast some “A list” luxury brands including LVI/Thomas Cook, DKNY Jeans, Reebok Outlets, Kimpton Hotels and The Taj Hotel. Items from these brands are placed within a program that is enriched with measureable ROI. “Because online charity auctions reach affluent consumers through their trusted causes just as they are making discretionary purchasing decisions, they are a highly measureable and experiential marketing channel”, says BiddingForGood CEO, Jon Carson. The “experiential marketing” program allows hundreds of thousands of affluent consumers to experience a brand with an average person spending over 30 seconds on a specially built microsite.

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It should be a surprise to nobody that securing items has never been harder in an economy where almost every hotel, restaurant, and merchant is down year over year. With less items to be had the competitive intensity is up. What to do?
Transform your “ask” from a charitable donation to a marketing ROI. Fundraising auctions have [...]

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Everyone does it. As a new introduction is made, business cards are exchanged. It’s de rigeur in the business world… why not in the fundraising world?

What if you could harness this concept to promote your online fundraiser?

While robust HTML-Email Tools can be the cornerstone of your promotional efforts, have you considered using basic, printable promotional material?

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There are a number of new tax laws in recent years when it comes to charitable contribution deductions.

For cash donations, the big news in 2007 – straight from the IRS’ mouth – is that deductions will no longer be allowed without receipts. In case of audit, the IRS uses three methods to substantiate charitable deductions:

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Lately there’s been a bunch of buzz in the charitable online auction universe regarding what to call the non-online fundraising event:
Is it a Gala? A Gaveled Auction? What about silent event items?
Surely there are many non-profit organizations out there that don’t have that Black-Tie gala, but do have some form of a silent auction event [...]

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If you’re lucky enough to get a donation from a famous Major League Baseball player such as David Ortiz, you have a great story that the media will love to tell the world.

But even if you don’t have that sexy celebrity item in your catalog, you can package your auction in a way that will appeal to shoppers.

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Events of the last few weeks have highlighted a number of significant issues with the US economy that will likely impact anyone who is conducting a fundraiser in the next 12 months.

These events signal systemic change and will impact anyone who strives to extract dollars from consumers/donors.

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