We’re fast approaching the holiday season. This is important for one key reason- fundraising auctions primarily tap into discretionary spending budgets vs. charitable giving. Three ways to take advantatge of this timing;

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The silent auction makes no sense if you are trying to raise money. To put it context- if Sotheby’s was trying to aauction off a piece of impressionist art to get the highest price do you honestly think they would even remotely consider doing it in the middle of a party? No, they would not.

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Clever idea. BiddingForGood, which holds auctions for non-profits, is hosting one for Grateful Nation, the online volunteer site associated with Beth Israel Deaconess Medical Center. BIDMC CEO Paul Levy kicked the auction off yesterday on his blog.

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Also known as “auction fever,” the phenomenon consists of a few basic stimuli that increase a bidder’s drive to win: rivalry, social pressures, time pressures and hype. These elements combine in a perfect ratio during a live auction; the public arena in which the competition goes down, the pressure to win in front of peers, the auctioneer egging on the fight.

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Alex Durant, founder of Durant Consulting and a fundraising auction specialist, used cMarket/Biddingforgood to auction larger, high-priced items at the recent Food Network South Beach Wine and Food Festival for exactly that reason. “Users can place absentee bids anonymously, online, from the comfort of their own homes,” says Durant.

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BiddingForGood, the leading online fundraising auction platform connecting charity auctions, consumers, and commercial item donors, already boast some “A list” luxury brands including LVI/Thomas Cook, DKNY Jeans, Reebok Outlets, Kimpton Hotels and The Taj Hotel. Items from these brands are placed within a program that is enriched with measureable ROI. “Because online charity auctions reach affluent consumers through their trusted causes just as they are making discretionary purchasing decisions, they are a highly measureable and experiential marketing channel”, says BiddingForGood CEO, Jon Carson. The “experiential marketing” program allows hundreds of thousands of affluent consumers to experience a brand with an average person spending over 30 seconds on a specially built microsite.

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NBC is debuting a new series on June 24 called The Philanthropist, which “chronicles the heroic adventures of a billionaire playboy turned vigilante philanthropist. James Purefoy (”Rome”) stars as Teddy Rist, a successful tycoon whose life is forever changed after rescuing a young boy during a hurricane in the Nigerian town he [...]

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Well, I was off by a few days.  Yesterday (not tomorrow as I predicted) we crossed the $65m mark. That’s about $5m in the last 30 days.
Not a bad way to make a living.

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Congratulations to Reebok and Super Bowl MVP Santonio Holmes for raising $70,200 for the Sickle Cell Anemia Disease Association of America through the online auction hosted on BiddingForGood.com  The gloves are the same Mr. Holmes wore and caught the game-winning touch down pass with, propelling the Pittsburgh Steelers to their sixth Super Bowl title, an [...]

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We are just finishing up our second survey of auction chairs on how the recent economic turbulence impacted their fundraising outcomes. We had a very strong response with over 400+ competed surveys. On the whole the results are reasonably encouraging in that more folks are saying they are up than down. However, its definitely tougher [...]

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